www.byjp.me/content/bookmarks/a-primer-on-dopamine.md
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---
title: A primer on dopamine
date: "2024-01-28T11:05:31Z"
emoji: "\U0001F9E0"
publishDate: "2024-01-22T12:54:04Z"
bookmarkOf: https://invertedpassion.com/a-primer-on-dopamine/
references:
bookmark:
url: https://invertedpassion.com/a-primer-on-dopamine/
rel: +agree +accurate
type: entry
name: A primer on dopamine
summary: '1/ I recently made notes on the book "Hooked" but wasn''t satisfied
by the depth of explanation in it. 2/ I wanted to get down into neuroscience
of habit-forming products and that inevitably lead me to the (in)famous neurotransmitter
dopamine. 3/ Before we dive into what dopamine does, let''s first make one thing
clear: dopamine…'
dopamine-and-value-of-work:
url: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4696912/
name: Mesolimbic Dopamine Signals the Value of Work
games-problems:
url: https://invertedpassion.com/games-are-problems-people-pay-to-solve/
rel: +agree +accurate
name: Games are problems people pay to solve
skimmable:
url: https://invertedpassion.com/why-you-will-skim-this-article/
rel: +agree +accurate
name: Why you will skim this article
tags:
- biology
- curious
---
I really enjoyed reading about dopamine, desire and pleasure here! Its worth a read, even if it slightly veers into the “how to abuse this knowledge for personal gain with your new product” space.
Ive been (ha!) pleasantly surprised by how this article pulls lots of different concepts — half-understood by me — together. Ill be using it to try and provide motivation for myself while doing things that wont pay off for a while (hello 2023/24 tax return).
### Highlights
> Its easy to confuse “liking” and “wanting”
---
> If youre addicted to something, you have an intense desire which fails to resolve into an equally intense pleasure.
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> desire is generated after encountering something rewarding.
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> Because dopamine is typically generated _after_ pleasure is felt, it is the “desire” molecule, not the “pleasure” one (as it is commonly mistaken).
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> The more interesting part is that dopamine (and hence desire) is intensified when we get positively surprised.
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> even in the absence of perfect information, we have to take actions.
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> we tend to choose an action with the [highest expected gain of our wealth](https://www.frontiersin.org/articles/10.3389/fnint.2018.00006/full)
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> our brain is constantly betting: which choice can lead to the highest gain for the minimum investment.
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> the brain is a prediction machine for rewards (_I do this -> I get this_) and [dopamine represents errors in predicting rewards](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4826767/).
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> Higher the surprise, higher the reward prediction error, higher the activity of dopamine neurons.
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> dopamine helps in learning by adjusting the expected reward to be closer to the actual reward, so that next time cost-benefit calculations have less error. This is why the music that sounded strange the first time starts sounding a little better the next time.
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> since decision-making is energetically expensive, it makes sense for rewarding behaviors to become habitual and automatic over time. Neuroplasticity literally ensures frequently rewarded behaviors become more and more efficient (and hence automatic over time). This is why, once spotted, youre unable to stop yourself from opening that bag of chips.
---
> [Information about a reward is (almost) as valuable as the reward itself,](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4635443/) so (safe) exploration of the environment producing intermittent rewards makes sense. This is why we cant stop checking social media feeds, as its impossible to predict when and how we get socially valuable rewards in it, so the brain remains hooked.
---
> it triggers many of the adaptive behaviors of learning, exploration and automaticity.
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> If you were expecting a reward and get exactly that, your brain doesnt increase dopamine production. Thats because theres no point in optimizing things even further, since you got what you were expecting. No further learning, exploration or automaticity is needed.
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> Desire (to explore/try/want) is generated when learning is incomplete.
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> The gap in knowledge about the reward generating process is intensely motivating
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> You can imagine dopamine as signalling the [value of work](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4696912/).
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> all classic high-dopamine activities are low-effort, high-reward situations
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> we actively seek high-dopamine producing situations
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> we DONT mind occasional lack of expected rewards as long as we get unexpected rewards.
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> For video games, dopamines behavior suggests that continuing to unseat expectations is _the_ key job.
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> Fun is pleasure with surprises.
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> [Games are problems people pay to solve.](https://invertedpassion.com/games-are-problems-people-pay-to-solve/)
---
> We love stories because theyre partial puzzles for our brain to solve.
From the associated tweet:
> Stories have a 4 part structure that teaches us an essential lesson.
>
> - Characters (are they like me)
> - Conflict (what issue they faced)
> - Struggle (what did they do)
> - Resolution (did they solve it)
>
> We _tell_ stories because it's the way we share how to solve problems.
> We _listen_ to stories because they're the best way to learn how somebody else solved a problem.
Im not sure I agree that this is _all_ that stories are, but to the extent that it can be fun and engaging to connect with a story, I think these are the angles that make sense.
---
> Plus, [why everything looks the same now](https://invertedpassion.com/why-you-will-skim-this-article/).
>
> Hint: thats because before beating expectations, you have to meet them.
I dont agree with the base premise here, I think this is inverted. You can set yourself apart from expectations & reset them; if you end up looking like others _then_ you have to meet all the expectations folks have of everyone else, but if you can find a niche and be different enough that people roll back their higher-level expectations, then you can carve out some particularly interesting reward.
---
> we find it joyful to put in (some) effort to figure out a reward
Additionally, from my time at Tesco working on Price Drop, if someone _doesnt_ have to work to derive reward then it instantly becomes expectation, and pleasure cant be derived from that source any more.