---
title: Google as the commoditiser of the early web
date: "2024-01-16T20:50:07Z"
publishDate: "2023-07-20T00:00:00Z"
bookmarkOf: https://staltz.com/google-shattered-human-connection.html
references:
  bookmark:
    url: https://staltz.com/google-shattered-human-connection.html
    type: entry
    name: Google shattered human connection
    summary: Open Source Freelancer
tags:
- tech
---


An interesting take on why the internet can feel soulless, and some implied ways to counter that.

Slightly strong on the “back in the good old days” vibes, but a valid critique of search engines as a remover of mystery. Taking things for granted (“the advert to any question is at my finger tips”) has definitely removed the humanness of information for me.

### Highlights

> Google popularized the habit of taking things out of context

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> Google eliminated the need to connect with communities online if all you wanted was the knowledge produced by that community.

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> We now assume it is an established truth that the internet is made of “information” or “content”. This has not always been the case.