diff --git a/content/memex/art/_index.md b/content/memex/art-design/_index.md
similarity index 90%
rename from content/memex/art/_index.md
rename to content/memex/art-design/_index.md
index 2767ba10..69f3f95e 100644
--- a/content/memex/art/_index.md
+++ b/content/memex/art-design/_index.md
@@ -1,7 +1,7 @@
 ---
-title: Art
+title: Art & Design
 emoji: 🎨
-summary: Making things that you don't need to.
+summary: Making things look good for fun.
 ---
 
 {{< openlibrary "9781914236105" >}}
diff --git a/content/memex/art-design/fonts.md b/content/memex/art-design/fonts.md
new file mode 100644
index 00000000..53adbb51
--- /dev/null
+++ b/content/memex/art-design/fonts.md
@@ -0,0 +1,22 @@
+---
+title: Fonts
+emoji: 🔡
+summary: Instructions for how to turn streams of data into legible writing.
+draft: false
+---
+
+## TTF Fonts
+
+I've a niggling mini-project to write code to insert new emoji into my mac's system emoji font file. For no good reason than to say that I can, I'm wondering whether I can (for example) show `🍝` + the [zero-width-joiner](#zero-width-joiner) + `🚲` as a newly inserted glyph of [Deliveroo's](https://deliveroo.co.uk) logo. Naturally this wouldn't be useful to anyone except myself (as no-one else would have this glyph), but I'm using it as a way to learn how TrueType Fonts are put together.
+
+I've found the docs on the [OpenType spec](https://learn.microsoft.com/en-us/typography/opentype/spec/) at Microsoft, as well as the [TrueType reference](https://developer.apple.com/fonts/TrueType-Reference-Manual/) at Apple, but there is _a lot_. I think I need to start with making a trivial font with a tool like [Glyphs](https://glyphsapp.com) (which I used to make [Caspian](/posts/the-beauty-of-type)) or [FontForge](https://fontforge.org/en-US/), and seeing what's created. There is _definitely_ bytecode in the Apple Emoji TTF file…
+
+## Zero Width Joiner
+
+The ZWJ is a non-visible unicode character that can be used to link codepoints together into single glyphs or more accurately, as [wikipedia](https://en.wikipedia.org/wiki/Zero-width_joiner) tells me, indicates that the following grapheme is positioned relative to the previous one.
+
+The classic example for me is the various family emoji, which look like this: 👨‍👩‍👦‍👦
+
+That particular one is `👨` + ZWJ + `👩‍🦰` + ZWJ + `👦` + ZWJ + `👦` — so a full 7 multi-byte characters for a single glyph! Then of course you can add skin colour indicators for each of the members of the family, and you can rapidly get to _enormous_ single "characters".
+
+I saw a post recently that called out the Welsh flag emoji 🏴󠁧󠁢󠁷󠁬󠁳󠁿 as the longest flag, being `🏴` + the letters `gbwls` + `␘`. Designing emoji fonts must be a multi-year effort at this point!
diff --git a/content/memex/art/postcards.md b/content/memex/art-design/postcards.md
similarity index 100%
rename from content/memex/art/postcards.md
rename to content/memex/art-design/postcards.md
diff --git a/content/memex/art/pottery.md b/content/memex/art-design/pottery.md
similarity index 100%
rename from content/memex/art/pottery.md
rename to content/memex/art-design/pottery.md
diff --git a/content/memex/art/spectre.webp b/content/memex/art-design/spectre.webp
similarity index 100%
rename from content/memex/art/spectre.webp
rename to content/memex/art-design/spectre.webp
diff --git a/content/memex/art/tiles.md b/content/memex/art-design/tiles.md
similarity index 100%
rename from content/memex/art/tiles.md
rename to content/memex/art-design/tiles.md