diff --git a/content/bookmarks/this-is-your-internet-on-capitalism.md b/content/bookmarks/this-is-your-internet-on-capitalism.md
new file mode 100644
index 00000000..d97e7241
--- /dev/null
+++ b/content/bookmarks/this-is-your-internet-on-capitalism.md
@@ -0,0 +1,34 @@
+---
+title: This is your Internet on Capitalism
+date: "2024-05-10T09:07:01Z"
+emoji: "\U0001F62D"
+publishDate: "2024-03-14T22:59:20Z"
+bookmarkOf: https://www.takahe.org.nz/heat-death-of-the-internet/
+references:
+  bookmark:
+    url: https://www.takahe.org.nz/heat-death-of-the-internet/
+    type: entry
+    name: Heat Death of the Internet
+    summary: You want to order from a local restaurant, but you need to download a
+      third-party delivery app, even though you plan to pick it up yourself. The prices
+      and menu on the app are different to what you saw in the window. When you download
+      a second app the prices are different again. You ring
+    author: estretton
+tags:
+- web
+- internet
+- capitalism
+- advertising
+---
+I’m painfully aware that I’m now beyond the 35 year old cutoff that Douglas Adams pointed out[^1] makes me see new things as “against the natural order of things”, but I can’t help but connect with this article that so heartbreakingly accurately depicts the experience of using the internet today (compared to my first experiences in the 90s).
+
+I think, in a very real way, those chances are a normal part of something fuelled initially by passionate people becoming mainstream; but also its clear that the internet continues to be strip-mined as a potential source of business growth, and squeezed for every possible advertising penny.
+
+I like my little corner of the web, untouched by [slop](/bookmarks/slop-is-the-new-name-for-unwanted-ai-generated-content) or ads; but I wish this was something my non-tech friends could engage with, in the way that everyone with something they wanted to say had a geocities account back in the late 90s — techie or not!
+
+[^1]: > I've come up with a set of rules that describe our reactions to technologies:
+      > 1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
+      > 2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
+      > 3. Anything invented after you're thirty-five is against the natural order of things.
+      >
+      > — Douglas Adams, The Salmon of Doubt
diff --git a/tools/import/omnivore/main.go b/tools/import/omnivore/main.go
index 64acbb19..0a3cc8b2 100644
--- a/tools/import/omnivore/main.go
+++ b/tools/import/omnivore/main.go
@@ -85,7 +85,9 @@ func isDir(pathStr string) bool {
 var hashtags = regexp.MustCompile(`#\w+`)
 
 func outputArticle(article Article, outputDir string) error {
-	slug := kebab(article.Title)
+	artEmoji, artTitle := shared.ExtractLeadingEmoji(article.Title)
+
+	slug := kebab(artTitle)
 	articlePath := path.Join(outputDir, fmt.Sprintf("%s.md", slug))
 
 	fm, _ := loadFrontmatter(articlePath)
@@ -102,14 +104,9 @@ func outputArticle(article Article, outputDir string) error {
 	article.Annotation = strings.TrimSpace(article.Annotation)
 
 	if len(fm.Title) == 0 {
-		if strings.HasPrefix(article.Annotation, "# ") {
-			parts := strings.SplitAfterN(article.Annotation, "\n", 2)
-			article.Annotation = strings.TrimSpace(parts[1])
-			fm.Emoji, fm.Title = shared.ExtractLeadingEmoji(parts[0][2:])
-		} else {
-			fm.Title = article.Title
-		}
+		fm.Emoji, fm.Title = artEmoji, artTitle
 	}
+
 	fm.BookmarkOf = article.OriginalURL
 	fm.Tags = removeDupes(append(fm.Tags, article.Tags...))
 
diff --git a/tools/import/webmentionio/main.go b/tools/import/webmentionio/main.go
index 78bfa717..3a84622a 100644
--- a/tools/import/webmentionio/main.go
+++ b/tools/import/webmentionio/main.go
@@ -207,7 +207,7 @@ func retrieveMentions(c Config) (Mentions, error) {
 
 	if res.StatusCode != http.StatusOK {
 		body, _ := io.ReadAll(res.Body)
-		return Mentions{}, fmt.Errorf("Non 200 response code: %v\n%s", res.StatusCode, body)
+		return Mentions{}, fmt.Errorf("non 200 response code: %v\n%s", res.StatusCode, body)
 	}
 
 	var m Mentions
diff --git a/tools/shared/text.go b/tools/shared/text.go
index 46d3661c..ebb5a4f6 100644
--- a/tools/shared/text.go
+++ b/tools/shared/text.go
@@ -3,7 +3,6 @@ package shared
 import (
 	"bufio"
 	"embed"
-	"fmt"
 	"math/big"
 	"strings"
 )
@@ -69,7 +68,6 @@ func ExtractLeadingEmoji(str string) (string, string) {
 
 	for _, c := range parts[0] {
 		if _, ok := emojiCodePoints[c]; !ok {
-			fmt.Printf("%c: %d\n", c, c)
 			return "", str
 		}
 	}